Stanislas de Rocca Serra
Global Pricing & Sales Operations Leader

Pricing Strategy & Business Transformation • Bridging Strategy & Code

Over 12 years of driving global commercial models, standardizing deal governance, and scaling workflow automation at Alcatel-Lucent Enterprise.

Resume

Curriculum Vitae

Download the comprehensive record of my professional checkpoints, systems competencies, and quantitative commercial outcomes in a print-ready PDF format.

Download PDF Resume
CPQ

Pacfan Pricing Portal

A production-grade pricing simulator and agreement builder designed as a showcase of enterprise-level CPQ architecture. Simulates complex multi-layer discount structures, margin controls, and real-time validation in a complete, fictive partner portal.

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No-Code

Deffia Build

The operations sandbox. Define SQL schemas, model workflows, and configure live API endpoints. An environment built to bypass corporate IT timelines and deploy business tools instantly.

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Professional Identity

The Operational Builder

I bridge the strategic gap between high-level pricing policy and practical operational tools. For over a decade at Alcatel-Lucent Enterprise, I managed deal operations, structured multi-channel commercial agreements, and automated workflows.

Believing that digital transformation must be owned by the operational side, I build custom tools and optimize CRM structures to streamline commercial cycles.

ALE Profile Summary

  • 12+ Years Tenure at ALE
  • 6 Years leading the Global Pricing Dept
  • Directed complex CapEx to OpEx models
  • Managed team of 5+ global analysts

Key Achievements

Core Proof Points

Deal Desk & Strategy

Enterprise Deal Structuring & RFP Management

Led commercial bids for key strategic accounts and structured complex RFPs. Designed equivalence matrices to translate custom pricing models into standard internal structures, managing margins and incentives across reseller channels.

Engineering & Tooling

Digitalization & Process Automation

Developed custom databases, automated reporting, and deployed AI-assisted workflows using Python and SQL to bypass IT backlogs. Delivered self-sufficient operational tools to accelerate sales and pricing cycles.

Governance

Commercial Governance & Team Leadership

Directed the global pricing function and managed a team of five pricing analysts. Unified regional price lists into a structured global framework to enforce commercial rules and protect margins across all sales theaters.

Capabilities

Technical & Strategic Toolkit

Strategy & Pricing

Pricing Strategy Deal Desk RFP Structuring Revenue Mgmt CapEx to OpEx

Systems & CRM

Salesforce CPQ Systems SAP ERP Quote-to-Cash Process Mapping

Data & Analytics

SQL Querying Python Scripts Excel (Power User) Data Dashboards

AI & Automation

AI Tooling Fluency Custom Scripts AI Assisted Code Rapid Prototyping

Core Philosophy

"Transformation belongs to the operational side, with IT as an enabler."

"With the rise of AI tools, digital transformation is moving back into the hands of those who own and run daily business operations. A collaborator's performance is shaped by the fit between their tool and their context. Building that alignment is my core focus."

"Driving process improvement, operational efficiency, and field-level adoption are the subjects I want to invest in, because they shape the company's performance and adaptability."